The Future of Property Data is Now: Serac Group x Martello
Reading time:
2 minutes
Date:
14 Apr 2025
This collaboration is a big leap forward in the streamlining of conveyancing workflows. Martello's environmental reports have just become even better with the incorporation of IBex's market-leading data, merging expert environmental insights with unmatched planning intelligence. This partnership sky rockets Martello's searches to way beyond the traditional threshold, where potential property risks can cause a lengthy back-and-forth. By combining Martello's environmental risk assessment platform with Serac Group's planning expertise, conveyancers get the data they need to be able to make smarter, quicker, and better informed decisions. With a shared goal of raising the bar when it comes to property information, this partnership is redefining expectations.
Martello is transforming the conveyancing sector and setting a new standard, fusing data with expert insights to deliver concise environmental searches that work to solve issues before they become problems. They go beyond just flagging risks, working instead to dig deeper and actually resolve issues first time round. Martello’s reports offer a higher degree of investigation, saving time and reducing error. Their approach ensures conveyancers and homebuyers get clear, reliable answers they can trust. Planning applications are a crucial part of these reports and require a vast amount of planning data analysis.

Serac Group’s IBex is the most accurate, intelligent, and widely consumed planning data API in the UK, trusted by industry leaders to power essential property transactions and market insights. With full coverage of local authorities, detailed polygons, and a vast historical data set, IBex provides all essential information in one place. The AI-powered classifications and enriched planning data brings added value to companies’ property services and tools. By offering access to the most comprehensive set of planning data, IBex is establishing a new benchmark for the quality of planning data that should be expected.

The incorporation of IBex’s planning intelligence into Martello’s systems means their reports are built on the most comprehensive planning application data available. With these two platforms synthesised, the result is a product that goes way beyond anything else that currently exists in this field. Martello is the only choice for conveyancers seeking accurate environmental and planning insights.
“We’re unbelievably excited to be working with the team at Martello,” says Brandon Johnson, CEO at Serac Group. “Our IBex API was built to deliver data accuracy at speed and Martello’s platform is the perfect environment to showcase that. It’s a natural fit, and we're looking forward to developing further the datasets that Martello are offering to their clients.”

“Clarity is a non-negotiable for conveyancers. If there’s missing data, something’s already gone wrong,” says Dr. Henry Crosby, CEO at Martello. “The addition of IBex’s data into our reports guarantees homebuyers the deepest assurance and conveyancers the most flawless approach. Big things ahead, watch this space!”

This partnership reflects a shared commitment to building a smarter, faster, and more connected property data ecosystem, one that omits all the unnecessary background noise and streamlines the process for all parties involved. This is just the beginning. New features and actionable insights will be shared as this partnership develops, prepped to make waves in the UK property industry.
